Juicy Couture is a glamorous, irreverent, and fun fragrance for the decidedly fashionable LA girl. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all its designs. Juicy Couture captures the bold, feminine spirit of the girl who is never afraid to stand out in the crowd. It expresses a deep passion for Paris, the home of couture culture.Juicy Couture is a lovely floral fruity fragrance designed by Harry Fremont for the eponymous brand. It was launched in 2006 and became an instant hit with both the American audience and the critics who awarded it with the industry's top honor - The FIFI fragrance of the year 2006.