The Story of BEAUTI

"Established in November of 2018 by Abdullah Binzagr and his family, BEAUTI comes from the desire to cater to Saudi Arabia’s most discerning clientele. From its flagship store in Jeddah, the company has made its presence known with its unique attention to customer needs and dedication to firstrate customer service standards. Nurtured under the umbrella brand of Al Rubaiyat Company for Industry & Trade Holding Limited (RCITH), BEAUTI continues to grow as a business that carries luxury beauty brands designed to satisfy the particular needs of its valued clientele. RCITH has over 30 years of experience as a leading luxury fashion retailer in the KSA and has since used its expertise to drive BEAUTI forward. Backed with its strong reputation and fueled with the genuine desire to bring the best solutions to the market, RCITH launched BEAUTI as a platform to empower women and use their influence to create rewarding lifestyle experiences."

"To be the premier destination for fragrance enthusiasts and luxury shoppers in the Middle East, renowned for our innovative approach to blending premium retail and culinary experiences."

"At BEAUTI, our mission is to empower customers to explore and indulge in their passion for fragrance and luxury goods through an unparalleled shopping experience and service excellence that prioritizes authenticity, innovation, and originality. Mission. Offer Premium Beauty Products Build an exceptional customer relationship We strive to embody through out values of honesty and simplicity in all aspects of our business, from the products we offer to the relationships we build with our customers and partners."