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About Us

Launched in 2018, BEAUTI has become one of the most innovative beauty and personal care companies in the Kingdom of Saudi Arabia (KSA). Offering a lineup of thoughtfully selected luxury products from the world’s most loved brands, BEAUTI is a destination that guarantees a delightful shopping experience.

With over 300 brands on our website and physical store in Jeddah, BEAUTI houses the most desired, 100% authentic makeup, perfume, skincare, haircare, wellness, and lifestyle products in the region.

We carry an exclusive combination of world-renowned names and local labels, allowing our clients to shop to their heart’s content and to find the perfect product that suits their mood, style, and preference.

Our modern views on beauty, innovative spirit, regional and global connections, and personalized service allow us to ensure that the BEAUTI community is lavished with the ultimate attention and care, every single time.


For the Empowered Woman

BEAUTI was established to make self-care and pampering more accessible for busy, empowered women.

Our deluxe retail store is equipped with a beauty salon and a café that’s also ideal as an alternative workspace. Our easy-to-use online shopping site is designed to suit each visitor’s pace and convenience. Simply put, we’re committed to helping clients celebrate beauty — on their terms, according to their own definition.


Beauty Top to Toe, Inside & Out

Our team of beauty insiders carefully chooses the products we showcase, from grooming and bath products to haircare and skincare to cosmetics and perfume. We’re specialists when it comes to niche fragrances, attesting to our attention to detail, insider knowledge, and a real passion for finds that make life lovelier.

Meanwhile, we also know that looking good comes from feeling good. We have a range of carefully curated products, from supplements to organic food products, that nourish the mind, heart, and soul.

Our lifestyle items, such as room sprays and scented candles, are selected to provide a feeling of well-being. Our line of must-have appliances from SMEG and Dyson from cutting-edge hair styling tools to top-of-the-line vacuum cleaners make taking care of yourself and your home a breeze.


The History of BEAUTI

Established in November of 2018 by Abdullah Binzagr and his family, BEAUTI comes from the desire to cater to Saudi Arabia’s most discerning clientele. From its flagship store in Jeddah, the company has made its presence known with its unique attention to customer needs and dedication to first-rate customer service standards.

Nurtured under the umbrella brand of Al Rubaiyat Company for Industry & Trade Holding Limited (RCITH), BEAUTI continues to grow as a business that carries beauty and personal care brands designed to satisfy the particular needs of its valued clientele. RCITH has over 30 years of experience as a leading luxury fashion retailer in the KSA and has since used its expertise to drive BEAUTI forward.

Backed with its strong reputation and fueled with the genuine desire to bring the best beauty and personal care products to the market, RCITH launched BEAUTI as a platform to empower women and use their influence to create rewarding lifestyle experiences. Leveraging technology and innovation has brought BEAUTI to a broader customer base and made shopping simpler through e-commerce.

Aside from a dynamic network of franchise boutiques, department stores, and luxury shopping destinations, BEAUTI has developed an efficient online store that carries 100% authentic items, complimentary services, and a safe and secure online shopping experience.

As the company moves forward, BEAUTI continues to expand its reach and focus on growing the brand and business to be the most desired beauty and personal care store in both online and in-store experiences.

Mission and Vision

With the company’s vision to reinforce our proud legacy and stellar reputation as a leading diversified family conglomerate, BEAUTI seeks to deliver excellence to a broad customer base driven by our five core values:

  • Empowerment
  • Fun
  • Authenticity
  • Innovation
  • Simplicity

BEAUTI aims to deliver excellence to its customers through online and offline channels by applying the highest ethical and quality standards and employing client-centric approaches that empower and delight our customers.