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In 2010, Dhaher Bin Dhaher introduced Tola, an Emirati niche perfume brand. Tola, originating from India, represents a unit of weight, traditionally used for measuring gold and other esteemed treasures. Symbolizing boundless delight and infinite optimism, a Tola encapsulates the essence of eternal happiness—the shimmering aura of Midas' touch. The Tola collection debuted in 2013 with The Voyage Collection, a selection of six fragrances inviting individuals to embark on an unforgettable journey of discovery.


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