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Nestled in the heart of Paris, CREED stands as a beacon of timeless elegance and unparalleled craftsmanship. As the world's sole dynastic luxury fragrance house, it traces its origins back to 1760, a legacy cherished and passed down from father to son through the ages. Today, under the discerning leadership of Olivier CREED, the sixth generation of the esteemed lineage, CREED continues to flourish, enchanting fragrance aficionados worldwide with its iconic creations. Stepping into the limelight alongside his father is Erwin, the seventh generation heir apparent, poised to leave his indelible mark on the legacy of CREED, ensuring its enduring allure for generations to come.


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