Phyto Phytokeratine Extreme shampoo is a luxurious, rich creamy shampoo that gently cleanses and repairs deep-down, providing exceptional nutrition for supple, silky hair with ultimate shine. PHYTO's 'Exceptional Shampoo' transforms into a luxurious, indulgent foam that gently cleanses even the most delicate, brittle hair, providing ultimate repair and prodigious nutrition. The masterpiece formula features our proprietary botanical keratin that works like a filler to fill in the gaps in the cortex. A potent concentration of baobab oil and sapotte butter - twice as rich in essential fatty acids than shea butter - delivers complete nourishment and restores the hydrolipidic film. Hair regains its strength and elasticity. It is supremely soft and sublimely touchable. Apply a quarter-sized amount to wet hair. Massage through, lather, and rinse. Repeat leaving the lather on for 2 to 3 minutes. Rinse thoroughly.